Fincantieri apparel that employees actually want to wear at work and beyond

Client: Fincantieri

Industry: Manufacturing / Shipbuilding
Challenge: No easy way for employees to access branded apparel for on-the-job and off-the-clock wear

The Problem

Fincantieri wanted to give their team something more than just uniforms—they wanted to give them a sense of pride.

Employees were asking for branded gear they could wear not just on the job, but when they were out with friends, at the gym, or running errands.

Here’s the catch:
Fincantieri didn’t want to manage orders, inventory, or internal merch distribution. They needed a hands-off solution that could:

• Offer high-quality branded merchandise

• Let employees order directly

• Promote the company organically—no marketing required

The Solution

We built a fully customized online webstore packed with Fincantieri-branded merchandise.

 ✔️ Easy, self-service ordering for employees
✔️ A curated selection of items for both work and lifestyle wear
✔️ Seamless backend fulfillment—no involvement needed from internal staff

With just a few clicks, team members could now grab gear they were proud to wear—on and off the clock.

The Results

• Increased employee morale and brand pride across the team

• Consistent brand visibility in the community—without spending a dime on ads

• Zero hassle for management—everything handled through the store

• Employees became brand ambassadors, proudly repping their company everywhere they went

Want to Build a Culture of Pride That Markets Itself?

Give your team something they’ll actually want to wear—and turn everyday moments into brand promotion.